Hersha Hospitality

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Hersha Hospitality Trust operates a total of 73 hotels which represent 9,294 rooms across 9 states in the United States of America. Hersha operates full and limited service properties from top brands including Marriott, Hilton, Starwood (Sheraton), Hyatt and Intercontinental Hotel Group (Crowne Plaza, Holiday Inn). In 2008, Hersha generated over $378 million in revenues.

Industry: Hospitality

Challenges:

• Primary audience of properties is business travelers dependent on Internet access
• Current bandwidth at properties is used at capacity
• Upgrading existing links is an expensive proposition
• Large amount of properties for which to manage and upgrade bandwidth

Solution:

• The Elfiq Link Balancer provides the ability to manage multiple ISP links concurrently for 50 properties
• The existing T1 circuit was complemented by DSL and/or cable modems depending of the property’s requirements and available providers
• Hersha selected the LB-550E and LB-1100E based on their properties’ requirements
• Elfiq’s professional services provided installation and best practices for the project

Benefits:

• Properties have experienced better guest scores since the Elfiq Link Balancer was implemented
• Low-cost telecommunication circuits have been used, providing an ROI of under 10 months on each property compared with available options to increase bandwidth
• Incremental ISP links provide the throughput required for customer activities
• Elfiq’s efficient approach enables easy monitoring and alerting of bandwidth in properties

Overview of Hersha's Elfiq Implementations